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In this football betting market SportingIndex also make predictions on the time of the first home goal and first away goal. The maximum result is 90 minutes (injury time does not count).
In an international friendly between Ireland and Holland, SportingIndex might predict that the first match goal would be scored after approximately half an hour, hence their quote of 28-31 minutes.
If the first goal came in the 38th minute and you had gone high at 31 minutes for £5 per minute, you would have won 7 times your stake: (38 - 31) x your stake = 7 x £5 = £35. But if you had gone low at 28 minutes for the same stake, you would have lost 10 times your stake: (28 - 38) x your stake = -10 x £5 = -£50.